Sweden’s largest and most

spectacular un-conference

for the startup ecosystem!

Stay tuned for 2020 and sign up for ticket release below!

We put founder’s first! No speakers, no distractions, just business.

And yeah, let’s not forget that this un-conference is a freebie.


Through the years, thousands of entrepreneurs have drawn their pitch onto Sweden Demo Day's signature brown paper.

At the brown paper expo, hundreds of startups get the chance to expose themselves on a 1x2 square meter brown paper. There are no limits to creativity when it comes to prepping your stand and stick out of the crowd, only the sky is the limit.

No matter if you are at idea stage or a startup looking for Series B funding, in this buzzing place you will find your next employee, investor, customer or simply make new friends.

Rumors has it that Nicklas Zennström took a stroll through the brown paper expo last time. Fingers crossed he comes back in 2020!

More infos about brown paper expo rules coming soon!


99 problems but the pitch ain’t one for those startups that get the chance to pitch in front of a high-profile jury consisting of national and international investors, corporates and important ecosystem players. If you are a 1 minute pitch hero and can convince that your startup is the new up and coming star in Sweden then this is the right place for any Swedish startup out there.

But that’s not it, one of them will be the winner and who knows the prize could solve one of the 99 problems a startup has!

More infos about how to join the pitching competition will come soon!


Cash is not king anymore in Sweden but money is still a vital part of accelerating your startup.

Deal Room is the place where big decisions are made - not only about money but also about partnerships. Only Startups, Investors and Corporates get access to this black hole called Deal Room to make some real deals.

In 2019 more than 1250 meetings where facilitated in only 3 hours. Let’s double this number in 2020!

More infos about Deal Room and how to get access to it is coming soon!


If you still get that craving for talks, panels and speeches sign up to one of the side events taking place in the morning. All side events are run by external organizations, startups, ecosystem players and other bright minds. Want to organize a side event please email Camilla.ahnstrom@tillvaxtverket.se

This is of course another great opportunity to extend your network in the niche of business areas that excites you!

More infos on how to sign up to all the side events will come soon!


Become your own talent scout and skip throwing all the money at big recruitment firms. Find your next employee, Co-Founder or intern at Sweden Demo Day’s talent scouting just for startup and talents.

Let’s break the record for Sweden’s biggest talent event and scout as there is no tomorrow!

More infos about how to apply as a startup or talent is coming soon!


To wrap up that day we will honor no one else then the center of this un-conference, the entrepreneurs who contribute to keeping Sweden on the map as one of the most successful startup countries in the world.

Be there or be square to find out who will be most promising startup of the year, best pitch of the year, best exhibitor of the year, most promising female founder of the year and community builder of the year.

Let’s celebrate the winners, another successful Sweden Demo Day and Sweden as it’s startup nation by ending the day with cool music, drinks and food!